Submarino.Com: The Challenges of B2C E-Commerce in Latin America.

Situation: Submarino.com is a leading e-retailer in Latin America that offers products in multiple categories; Books, Rare and trade Books, CDs, MP3s, Video and DVDs, Toys and Games, Software and computing machine Supplies, Cell Phones and Consumer Electronics (TVs, DVD Players, etc.). The go with is headquartered in Brazil with true to life(predicate) stores in Argentina, Mexico, Spain and Portugal. Submarino.com was launched in June 1999 by Antonio Bonchristiano. Bonchristiano obtained backing from GP coronations and acquired BookNet with the imaginativeness of replicating the Amazon.com business model. Between November 1999 and family line 2000, Submarino.com launched online stores in Brazil, Argentina, Mexico, Spain and Portugal. Submarino.com is challenged with achieving aggressive pull in revenue tar redeems set by investors in 2001 and profitability in 2002. KEY POINTS: 1. prudence in 2000 - NASDAQ fierce 50% from mid-March through the depot of 2000. Investment banks and other institutions started reappraising cyberspace Business Models. They realized that the aforesaid(prenominal) rules apply to e-commerce as to brick-and-mortar companies and that monetary statements and recognition ratings of most mesh companies looked dreadful. 2. Challenges of the Latin American food market - Although the Internet sector in Latin America was growing, Latin America presented several challenges for keep result; the average income per capita was low, PC and Internet access was low, credit brain usage was low, ostentation was high and capital was scarce.

In addition, scotch and cultural differences prevented standardizations in spite of appearance the market. 3. Business Model - signalize capabilities and assets overwhelm the management team, blue-chip stock investors and strategic partners, warehouse and fulfilment operations, and technology infrastructure. There was a heavy emphasis on the cooperation among local countries, country managers and headquarters. 4. fiscal Model - Revenues are generated from deepen merchandise purchased from suppliers, held in store and shipped to consumers. Financial support from investors equaling US$108.1 million, including seed capitol... If you want to get a full essay, influence it on our website: Orderessay

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